"We first make our habits, and then our habits make us."...John Dryden
How true...and what if these habits are BAD habits?
Do you feel stuck in a rut? Do you come into the office each day and lapse into the same, tired, unproductive activities, e.g. dial-and-rile, office politics, gossip, negative thinking? Want to mix it up a bit and try something new? Here's a thought...
The American City Business Journals publishes business-focused news (see link). They cover 42 different geographic markets, from Albany to Wichita. Within each edition you will find a events calendar section that announces upcoming events, conferences, seminars, etc. Within this calendar, you will find numerous events that will take you out of your comfort range, and expose you to a completely different prospecting set.
For example, today I checked the calendar for Minneapolis-St. Paul...the edition that covers where I live. Here is a select group of upcoming gatherings that offer a financial advisor an opportunity to rub elbows with a new set of contacts. In the interest of fiscal restraint, I do not include events that are prohibitively expensive.
- The Minnesota High Tech Association, Spring Conference, $175
- The Land Development Conference: Tools for Successful Development, $79
- 15th Annual Business Analysis and Valuation Conference
- Minnesota Treasury Management Association: Tools for Treasury Success
- Survival Spanish for the Construction Industry
- Midwest Association of Seed and Venture Funds Conference, $149
So let's see, over the course of the next week, one would have the opportunity to meet with: technology executives, land developers, business appraisers and entrepreneurs, treasurers, contractors and construction managers, and venture capitalists.
That would be a pretty productive prospecting week, don't you think? By the way, if you live/work in a area that is not covered by these business journals, you should consider where else upcoming business events are announced. Either way, here is a built-in method for you to "freeload" off of gatherings that are completely organized by someone else. You waltz in, smile, and hand out your business cards to prospective clients. How nice of them!
"Habit is a cable; we weave a thread of it every day, and at last we cannot break it."...Horace Mann
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