Remember Imelda Marcos? She liked shoes. Reportedly, she owned more than 3000 pairs...including a pair of plastic, disco-sandals, with three-inch high, flashing, battery-operated heels.
Apparently, American consumers are now following her lead. Shoe sales are up...way up. For the past two months, sales of shoes have been up sharply, for a variety of reasons. Department stores, specialty chains, high-end retailers, low-end retailers...are all reporting big sales increases.
- At Shoe Carnival, a lower-priced chain, October sales were up 21%.
- Hawley Lane Shoes, in Connecticut, reports a record October-November.
- Footwear sales figures from the US Commerce department show steady monthly increases over the previous year...after about a year of mostly flat sales.
Why? What's happening?
- A lot of new fashion trends are hitting the industry right now, e.g. fancy decorative shoes, Western themes, etc.
- Because of overseas production, retailers are keeping their prices down.
- Consumers, especially women, seem to be in the mood to buy.
Bill Boettge, president of the National Shoe Retailers Association, has a theory himself. "Women love footwear, and use if for a psychological boost." "See Washington Post article"
Speaking of the National Shoe Retailers Association, see their website for a list of interesting articles, as well as a list of manufacturers, distributors, suppliers, and shoe retailers in your area."www.nsra.org"
"A lie can travel halfway around the world while the truth is still putting on its shoes."...Mark Twain
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