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May 01, 2006



An investor who has a defined investment horizon, and who desires to hold bonds in their portfolio should NEVER wait...they should buy bonds now, regardless of the current level of interest rates.

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The other mistakes that advisors make is to pack their Elevator Speech with boring detail. Few prospects care much about the mundane specifics of what your practice is about. Ditch the detail. Say something snappy and memorable.

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